Your Go-To Guide for the Hottest New Arrivals & Best-Selling Ulta Beauty Picks

If you’re anything like us, your beauty wishlist is ever-growing—and lucky for you, Ulta.com has just what you need to stay on top of the latest trends while snagging unbeatable deals. From game-changing skincare to luxurious makeup must-haves, we've rounded up some of the hottest new arrivals and best-selling products you can find on sale right now. Whether you’re updating your routine or looking to splurge on a few beauty staples, these picks are your ticket to glowing skin, flawless makeup, and hair that turns heads.

Ready to shop ‘til you drop? Let’s dive into the must-haves from Ulta.com!

Charlotte Tilbury Airbrush Flawless Foundation

If you’re craving a full-coverage foundation that will take you from day to night with a flawless finish, Charlotte Tilbury's Airbrush Flawless Foundation is your answer. This best-seller is currently available at Ulta, and for good reason! It’s formulated to last up to 24 hours, keeping your complexion looking fresh and matte without feeling heavy. Ideal for oily or combination skin types, the foundation is infused with anti-aging ingredients like mushroom extract and has a breathable, light texture that feels more like skin than makeup.

But flawless makeup doesn’t stop at your foundation. To complement your base, the right styling tools are essential for achieving a complete, polished look.

T3 Lucea ID Smart Flat Iron

If you’re a fan of sleek, smooth hair, the T3 Lucea ID Smart Flat Iron will completely transform your hair game. Designed to adjust its heat based on your hair type and texture, this innovative flat iron uses Digital T3 SinglePass Technology to deliver the perfect level of heat for your individual hair needs. Whether you have thick, coarse curls or fine, delicate strands, the Lucea ID flat iron promises salon-quality results, all while minimizing hair damage. 

And speaking of long-lasting beauty, achieving a radiant complexion requires more than just makeup—skincare plays a huge role, too.

FOREO Serum 2.0 Electrolyte Enriched Activated Treatment

Skincare lovers, listen up! If you’ve been searching for that one product that will truly elevate your skincare routine, look no further than FOREO Serum 2.0 Electrolyte Enriched Activated Treatment. It’s packed with a powerful blend of probiotics and peptides that work to strengthen the skin’s barrier, increase hydration, and smooth fine lines for a visibly younger, more radiant complexion.

Now, for the perfect finishing touch to your makeup routine, there’s no better way to add some warmth and definition to your face than with a great bronzer.

Benefit Cosmetics Hoola Matte Bronzer

It’s hard to imagine a beauty collection without Benefit Cosmetics' Hoola Matte Bronzer, the ultimate go-to product for creating that perfect sun-kissed glow. This matte bronzer has remained a fan favorite for years, and it’s easy to see why. It blends seamlessly into the skin, providing a natural, warm finish that enhances all skin tones without looking orange or muddy.

In addition to a bronzer, every beauty enthusiast needs a reliable base product that covers imperfections while offering extra skincare benefits.

IT Cosmetics CC+ Cream with SPF 50+

Every beauty enthusiast needs a product that works as hard as they do—and IT Cosmetics CC+ Cream with SPF 50+ is exactly that. It’s more than just a foundation—it’s a multi-functional product that offers full coverage, brightens your complexion, reduces redness, and even provides broad-spectrum SPF 50+ protection.

After perfecting your complexion, it’s important to focus on the health of your hair, especially when styling tools and color treatments are part of your routine.

Olaplex No. 3 Hair Perfector

We all know that maintaining healthy hair can be a challenge, especially with the constant heat styling and color treatments we put our locks through. Enter Olaplex No. 3 Hair Perfector—a treatment designed to repair and strengthen damaged hair from the inside out. This best-selling hair care hero is a game-changer when it comes to preventing breakage and restoring your strands to their natural, healthy state.

Speaking of adding shine and finishing touches, a bold lip or a glossy finish can elevate any look.

Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer

No beauty collection is complete without a Fenty Beauty product, and Rihanna’s Gloss Bomb Universal Lip Luminizer is one of the brand’s best-selling products for a reason. Available in a variety of shades, this glossy, hydrating lip product gives your lips the perfect pop of color and shine. Its non-sticky formula feels smooth and comfortable, and the subtle vanilla scent is an added bonus.

For those who want to make their eyes pop, the right eyeshadow palette can truly transform your entire look.

Urban Decay Naked Reloaded Eyeshadow Palette

When it comes to eyeshadow, nothing beats the versatility of Urban Decay's Reloaded Honey Eyeshadow Palette. This stunning collection of warm, golden tones is perfect for creating everything from soft everyday looks to bold, smokey eye makeup for a night out. The buttery formula applies smoothly and blends effortlessly, and the range of matte and shimmer shades allows you to customize your eye looks to perfection 

To complete your flawless makeup look, don’t forget the importance of gentle exfoliation to maintain a glowing complexion.

Sunday Riley Good Genes All-in-One Lactic Acid Treatment

If you’re looking to reveal smoother, brighter, and more radiant skin, look no further than Sunday Riley’s Good Genes All-in-One Lactic Acid Treatment. This cult-favorite serum gently exfoliates with lactic acid, while brightening and hydrating your skin for a more even, youthful complexion.

And lastly, every makeup lover knows the importance of a great concealer for those final touches.

Tarte Shape Tape Concealer

Last but certainly not least, Tarte’s Shape Tape Concealer has remained a beauty icon for years, and it’s still one of the top-selling products at Ulta. This full-coverage concealer effectively brightens dark circles, conceals blemishes, and sculpts your face without creasing or settling into fine lines. It’s available in a wide range of shades to suit all skin tones, and its matte finish makes it perfect for setting your makeup or highlighting certain areas of the face.

Wrapping Up

These are just a few of the best-selling and newly arrived beauty products you can find on Ulta.com—each offering something special to elevate your beauty routine. From skincare to haircare to makeup, these products not only deliver stunning results but are also available at amazing prices right now. What are you waiting for? Head over to Ulta.com, treat yourself to these beauty essentials, and let your glow shine brighter than ever!